Project Details:
Year
2020-2021
Website:
Business Size:
20+ Employees
Project Description:
The Argonauts create a space for conscious leaders to connect, share and grow.
They unite, inspire, and empower diverse leaders from across the world to embrace difference and act with integrity and courage, developing themselves and their organizations.
Specialties:
Executive Education, Peer Exchange, Personal Development, Transformational Leadership Development, and Conscious Leadership
Challenge
Launch General Branding Update
(and sub brand development)
Launch New Website
Incorporating the new style and new services.
Delivered
Brand
- General Brand Guide
- Graphic assets
- Brand values exploration exercises
- Brand System Map
- Multiple logos/brand guides for channels
Logo Cleanup
Style
As a first step we decided to launch a fast brand update, so we explored how this could look like with style tiles, before choosing the final direction.
The general goal was to streamline the brand,
bring a cleaner, more organic look and feel, convert the pages to a white base, update colors, and prepare for the more significant update to a versatile brand coming in the next months.
Styleguide
Documents
Motion Design
Imagery Exploration
Goal:
establish visual language
explore visual concepts
and how to express them
Black and white only first, to fully focus on ideas and textures
Team voting- with voting exercise dots for decision making,
each dot represents a member's vote.
Brand Sytem Map
Goal:
Define brand system
common points, differences and how to express them
1 - Main brand personality map
2 - User Grouping
3 - Sub Brands Grouping
4 - Sub Brand exploration map
